When someone tells you that, “Real Estate agent or broker uses automation”, we tend to think about lines of servers with complex Artificial Intelligence, scanning everyone’s movements and suggesting best real estate to the potential buyers. A few keystrokes, and it would be ready to take over the world.
Automation may sound a bit dystopia, but these nifty softwares tend to cut down repetitive tasks, so that the user can do what he/ she is good at, selling real estates. It is impossible for agents to consistently and accurately follow with every potential customers and look up for every potential sale and /or listing in timely manner.
So, a real estate professional uses these automation software, to manage email marketing, editing and adding new contracts, maintaining tabs on the potential customers and even recording calls to tell what is their status, and not only limited to capturing email, creating profiles, scheduling behavioral triggers, sending mobile alerts. It brings multiple fragmented softwares into one and allows all of them to communicate with one another, so that marketing efforts stay consistent.
If you are giving it a thought, but did not completely understand it, its okay. Let us take an example. You are running an online store. Most of your customers put all the selected item in the cart and quickly complete the transaction. But some keep them in their cart, maybe looking for better deals on other store, or unsure if buying is economical. So, automation software catches these customers, email-ing them to encourage to buy, often by giving a discount. So, you do what you are good at, filling up with new items and maintaining other important jobs.